Monthly Archives: January 2015

Facebook Announces Q4 2014 Earnings

Mark Zuckerberg, chief of Facebook, where revenue was up 49 percent in the fourth quarter, while expenses rose 87 percent. Credit Chandan Khanna/Agence France-Presse — Getty Images

Mark Zuckerberg, chief of Facebook, where revenue was up 49 percent in the fourth quarter, while expenses rose 87 percent. Credit Chandan Khanna/Agence France-Presse — Getty Images

Mark Zuckerberg, chief of Facebook, announced a 49% increase in revenue and an 87% increase in expenses compared to the previous year.  Get the whole story in this article written by Vindu Goel of The New York Times.

Facebook Sales Beat Forecasts, but Expenses Increase Even Faster

SAN FRANCISCO — When Mark Zuckerberg warned investors three months ago that Facebook’s expenses were going to rise sharply, he really meant it.

The company reported on Wednesday that revenue increased 49 percent in the fourth quarter compared to the previous year, exceeding Wall Street’s expectations. But expenses rose even faster, up 87 percent from the same quarter a year ago, driven in part by a huge increase in stock payouts to employees.  Read more

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Apple’s iPhone Six Boosts Company Earnings

Do you own an iPhone six?  If so, you’ve contributed to Apple’s most recent success.  Will you be investing in an Apple Watch this spring?  Learn more about what’s in store in this article from Bulldog Reporter’s Daily ‘Dog, reported by Richard Carufel.   Read entire article here.

Apple’s Brand Surges Again: Iconic Gadget Giant’s Titanic Q4 Confirms Its Global Dominance—and Marketing Mastery

With the Apple Watch Right Around the Corner, Can Company Disrupt Again? (Photo credit:  Bulldog Reporter)

If quarterly earnings reports are a reflection of a company’s reputation and its level of consumer engagement (as, of course, they are), then Apple could not be sitting any prettier—in addition to big bucks, the company has re-earned once-wavering big respect. The gadget giant’s iPhone six models shattered analysts’ expectations in Q4 of 2014, generating more revenue in the holiday quarter than Microsoft and Google combined, according to their earnings reports. Huge sales numbers of the iPhone in China catalyzed a record-breaking earnings period—and the outlook for the coming months is poised to explode again as the company prepares to roll out it’s long-anticipated Apple Watch in April. As it stands, fears that the company would not again ascend to the disruptive heights that Apple achieved in the Steve Jobs era have been effectively quashed—Apple is once again a smooth-operating, PR self-generating machine.  Read more

 

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A Big Data Disconnect?

Where do you stand on Big Data?  Check out this article about a brand new global study sponsored by Teradata Corp.  This article originally appeared in the Bulldog Reporter’s Daily ‘Dog.  Read it here.

Data-Driven Disconnect: Cultural Gaps Impede Companies’ Efforts to Harness Benefits of Data, New Global Study Reveals

CEOs’ Rosy View of Data Initiatives, and Barriers to Data Access, Hinder Success (Photo Credit: Bulldog Reporter)

A new global study sponsored by big data analytics and marketing applications companyTeradata Corp. has revealed an apparent disconnect between how chief executive officers see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.

“The survey is clear that organizations succeed when the data-driven vision and leadership are shared, and the benefits of data initiatives are consistently tracked, promoted and, most importantly, linked to corporate goals and business results,” said Chris Twogood, vice president of products and services marketing at Teradata, in a news release.  Keep reading

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All Eyes on P&G’s Brand Consolidation Strategy as Currency Headwinds Weigh on Q2 Results

This story appeared in the Great Speculations blog.

This story appeared in the Great Speculations blog.

Stay tuned for P&G’s release of its 2015 second quarter results today  (the company follows July-June fiscal year).  See what Forbes has to say.  Read story here.

Global consumer brands behemoth Procter & Gamble is set to release its 2015 second quarter results on January 27th (the company follows July-June fiscal year). Following the lackluster performance in the first quarter, P&G is guiding second quarter organic sales to grow by low to mid-single digits. Core (non-GAAP) EPS is guided to grow by the same range, despite currency headwinds of 5 to 6 percentage points. It is pertinent to note that the company provided this guidance assuming mid-October spot rates. Given the deterioration in major currencies since then, including the Euro, Ruble, Bolivar and Real, second quarter currency headwinds may be at the higher end of P&G’s guidance.

This also marks the first quarterly results since P&G announced its ambitious plan to trim its nearly 200-strong portfolio of brands down to 70-80 core brands.  Read more

 

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Shake-Up at Mattel as Barbie Loses Her Appeal

Mattel announced the resignation of Bryan G. Stockton in advance of the company’s scheduled earnings report this Friday. Credit Shannon Stapleton/Reuters

Mattel announced the resignation of Bryan G. Stockton in advance of the company’s scheduled earnings report this Friday. Credit Shannon Stapleton/Reuters

Barbie is Having a Tough 56th Year.  Read about the challenges facing toy makers, Mattel and Hasbro as reported in The New York Tines.  Read more

Barbie and other traditional toys are having a much tougher time supporting their elderly parent Mattel, a toy maker significantly weakened by stiff competition from small upstarts and by digital distractions aimed at children.

On Monday, the company reported that toy sales during last month’s crucial holiday shopping season plummeted, apparently one of the reasons the company also announced a management shake-up. Bryan G. Stockton, who worked for Mattel for more than 14 years and was chief executive for the last three, resigned over the weekend.

“The board recognizes that the company is not meeting our own expectations and those of our shareholders, and we felt that now is the right time to make a leadership change,” said Alex Clark, a spokesman for Mattel.  Read more

 

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2015 Trends: Shift to Mobile Advertising, Cross Device Strategies and Native Formats Will Boost Return on Ad Spend for Marketers

Report Examines eCommerce Outlook from Webrooming to Mobile Shopping; Photo credit:  Daily 'Dog

Report Examines eCommerce Outlook from Webrooming to Mobile Shopping; Photo credit: Daily ‘Dog

Take a look at this article to find out the latest predictions for advertising and e-commerce in 2015.  The article, which appeared in the Bulldog Reporter’s Daily ‘Dog, examines a new report released by Criteo. 

Performance marketing technology company Criteo recently released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.

Criteo’s predictions, based on data insights from billions of online transactions, include:

  1. Enhancing cross-device capabilities will be a major focus as 58 percent of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts1
  2. Rapid growth in native advertising will be driven by programmatic buying
  3. Brick-and-mortar retailers will heavily focus on online strategies as webrooming and showrooming will have an increasing impact on sales
  4. Retailers will put a heavy emphasis on app re-engagement as 42 percent of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies  Read more

 

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Unease for What Microsoft’s HoloLens Will Mean for Our Screen-Obsessed Lives

Jon Hamm in “Black Mirror,” a dark British series now on Netflix. Credit House of Tomorrow -- The New York Times

Jon Hamm in “Black Mirror,” a dark British series now on Netflix. Credit House of Tomorrow — The New York Times

Check out David Carr’s take on Microsoft’s new HoloLens.  Carr writes for The New York Times.  Read it here.

Microsoft made a big announcement last week, revealing that Windows, a lucrative legacy franchise, was about to be unleashed into the physical environment through a set of goggles called the HoloLens that superimposes the operating system on the actual world. In one sense, it was heartening. Business reporters are frequently hung up on the new and the insurgent, but seeing mature companies adapt to a changed world is equally interesting.

But something about Microsoft’s new technology creeps me out, and it probably has less to do with the threat of holograms populating our everyday lives and more to do with something I’ve been watching on a different screen.

“Black Mirror” is a three-season, seven-part anthology series, which first appeared in 2011 on Channel 4 in Britain and recently became available on Netflix, eliciting a lot of provocative chatter stateside. The show shares DNA with “The Twilight Zone,” but is very much about the present future we are living through.  Read more

 

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Middle Class Shrinks Further as More Fall Out Instead of Climbing Up

Adhanet Kidane, 30, a single mother in Tampa, Fla., earns minimum wage at two fast-food restaurants. Credit Edward Linsmier for The New York Times

Adhanet Kidane, 30, a single mother in Tampa, Fla., earns minimum wage at two fast-food restaurants. Credit Edward Linsmier for The New York Times

Some insight on middle class economics by Dionne Searcey and Robert Gebeloff  

The middle class that President Obama identified in his State of the Union speech last week as the foundation of the American economy has been shrinking for almost half a century.

In the late 1960s, more than half of the households in the United States were squarely in the middle, earning, in today’s dollars, $35,000 to $100,000 a year. Few people noticed or cared as the size of that group began to fall, because the shift was primarily caused by more Americans climbing the economic ladder into upper-income brackets.

But since 2000, the middle-class share of households has continued to narrow, the main reason being that more people have fallen to the bottom. At the same time, fewer of those in this group fit the traditional image of a married couple with children at home, a gap increasingly filled by the elderly.  Read more

 

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Michael Bloomberg Shakes Up Newsroom Side of His Company

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Check out this article written by Ravi Somaiya

Some of the changes are small. He had struggled to find the paper towel dispensers, artfully hidden behind the mirrors in the company bathrooms, so he had them labeled with arrows. Emails between staff members are marked with the time the employee entered the office, a measure that has been reinstated since Mr. Bloomberg returned and that some suspect is intended to encourage employees to arrive earlier (or to shame them for arriving late). In a memo, he asked his staff members to make sure their security cards do not cover their name badges so that he can identify them more easily.

Some of the changes are big. The company’s chief executive, Daniel L. Doctoroff, stepped down last year after it became clear that Mr. Bloomberg wanted to make his own decisions. Late last year the founder and longtime head of the news operation, Matthew Winkler, was moved aside and given an honorary title. He was replaced by John Micklethwait, the editor of The Economist. Mr. Bloomberg oversaw the process. Mr. Winkler’s deputy, Laurie Hays, once seen as his heir apparent, left shortly afterward.  Read more…

 

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What the Latest USPS Rate Hike Means for Magazines

Uncertain times ahead for many publishers.  Read about it in this article by Michael Rondon of FOLIO:.

After the latest USPS rate hike, it’s going to cost more to ship magazines to your subscribers. But it might not stay that way.

The USPS announced a rate increase last week intended to keep mailing prices in line with inflation—a jump of about 1.9 percent across the board. It’s a change that’s expected to generate about $900 million annually for the struggling postal service.

2a302d868d0b20d87028c3eb07484629While periodicals as a whole, will be 1.965-percent higher, accompanying changes mean that some magazines will be treated differently than others. A few publishers will see price reductions of more than 20 percent, while others will have their mailing costs rise by up to 100 percent.  Read more…

Photo Credit:  FOLIO:

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