Monthly Archives: February 2015

Nestle Says it Will Remove Artificial Colors, Flavors from Chocolate

How do you take your chocolate?  With or without artificial colors and flavors?  Consumers will soon have that choice as Nestle commits to removing artificial colors and flavors from its chocolate candy.   Read all about it in this article that appeared in the Bulldog Reporter’s ‘Daily Dog. The article was written by Richard Carufel.   Read it here.   Will this move help or hurt this candy maker?  Please share your thoughts.

February 24, 2015

Sweet PR Move: Nestlé Commits to Removing Artificial Flavors and Colors from All Its Chocolate Candy Products

Brand Becomes First Major U.S. Candy Manufacturer to Make This Commitment

Food-industry marketing and PR have shifted dramatically over the last few years as healthy eating and organic food have become en vogue—and many food companies havecapitalized on that movement by doing overhauls on their own processes and ingredients. Candy maker Nestlé USA is attempting a similar move by announcing last week that it will be removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 brands, includingButterfinger, Nestlé Crunch and Baby Ruth candy bars, will be free of artificial flavors and dyes. Products will begin appearing on store shelves by mid-2015, and will be identified by a “No Artificial Flavors or Colors” claim on the packaging.

 

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Video Takes Center Stage

Video is taking center stage these days when it comes to web content.  Take a look at this Advertising Age article (and videos).  Which is your favorite?  Is video content part of your marketing strategy?  Read the article here

Adidas’s Stirring ‘Take It’ Is Crushing the Rest of Web Video

Super Bowl Campaigns Continue to Hang Around

Photo Credit:  Advertising Age

Photo Credit: Advertising Age

Adidas has shot to the top of our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures. The Adidas “Take It” push was helped by star turns from athletes including Messi, Derrick Rose and Caroline Wozniacki, and it crushed any other online campaign within sight.

But Google also made a respectable showing with traditional internet ammo: animals being cute.

And the Super Bowl continued to leave a mark on web video, with Super Bowl-related clips from Nissan, Bud and McDonald’s taking up three slots.

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Are You Ready to Handle a Crisis?

A crisis happens when you least expect it, which makes  having a plan in place critically important.  Take a look at some of the tips provided by Inc. in this article by Rhett Power.   Read the entire story here

If you need a crisis communications plan, call us at Healy Corp. and we’ll help get you ready for anything.  

8 Tips to Survive Any Crisis

How you handle the crisis will impact your company, your staff, and how the crisis is ultimately resolved.

 BY RHETT POWER

 

IMAGE: Getty Images

 

I remember the first time an attorney called with news of a pending lawsuit. My first reaction was anything but calm. It happens to everyone in business. No matter what type of business, we will all encounter a crisis. It comes out of nowhere: an accident, a breakdown, a lawsuit. The immediate panic is overwhelming, followed quickly by feelings of despair and helplessness. And a need to do something.

Before you respond, learn how to stay calm in a crisis. It can make all the difference in the outcome, no matter what the cause.

  1. Stop, look, and listen. Resist the temptation to react or retaliate. Take a few seconds to evaluate. You need to determine the full scope of the situation before proceeding. (Of course, a sudden or physical threat, such as a fire or a colleague’s heart attack, require immediate action.)
  2. Who, what, when, where, and how. Think like a news reporter: Get as much data as possible. Delegate responsibilities to get the job accomplished as quickly as possible. Depending on the crisis, a public announcement or response may be expected, so time is critical.

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Jon Stewart to Leave The Daily Show

Jon Stewart in the offices of “The Daily Show” last year. Credit Chad Batka for The New York Times

Jon Stewart in the offices of “The Daily Show” last year. Credit Chad Batka for The New York Times

Late-night legend, Jon Stewart announced that he will be leaving The Daily Show.  Check out what The New York Times has to say.  The article was written by Jason Zinoman.  Late-night won’t be the same…  Read the story here.

A Late-Night Host Seamlessly Mixing Analysis, Politics and Humor

It’s hard to imagine a presidential election without Jon Stewart at “The Daily Show,” but we are going to have to get used to it now that the host of the landmark political comedy program of our era is leaving his desk before the first primary of 2016.

In a stunning announcement during the taping of his show on Tuesday, Mr. Stewart announced that after more than 16 years of telling jokes at 11 p.m., he would do his final show before the end of this year, which represents the end of one of the most impressive and influential runs in talk-show history.

Coming not long after Stephen Colbert concluded his virtuosic “Colbert Report,” it’s also the end of an era of incredibly sharp topical nightly television at Comedy Central. “The Daily Show’s” impact on late night was arguably as great as that of prestige HBO shows like “The Sopranos” and “The Wire” on television drama.  Read more

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Will Online Schools Take Over for Brick and Mortar?

Do you have your MBA?  If not, would you consider getting it online?  CNBC’s Stephanie Landsman takes a look at this growing trend and how it could affect the future of brick and mortar schools.  Read the story here

An MBA is just a click away. What that means for brick and mortar schools

See the video interview here.

Cultura RM/Gu | Getty Images

Cultura RM/Gu | Getty Images

More people are taking their education digital.That approach, which rips a page out of “The Jetsons,” may be making the grade, but it could ultimately come at a cost to sprawling university campuses.

Fueled by new technology and those hesitant to leave well-paying jobs to relocate in an unpredictable economy, more universities are offering traditional master of business administration (MBA) programs online. As it happens, the learning curve for them may not be as steep as you think.

Many of these schools are partnering up with companies such as 2U (TWOU), which provides cloud-based software to enhance the online learning experience. Live classes are conducted through webcams so students and teachers can interact.

“The horse has left the barn in terms of proving that online programs can more than match the rigor and educational experience of on-campus programs,” said CEO Chip Paucek, who co-founded 2U in 2008. “The company’s biggest challenge was the preconceived notions of online education, which were terrible.”

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Corporate Reputation Rankings. How Did Your Favorites Fare?

Check out the Harris Poll’s new corporate reputation rankings.  How did your favorites fare? This article appeared in the Bulldog Reporter’s Daily ‘Dog.  The original source: PR Newswire; edited by Richard Carufel.  How much do studies like this one affect your buying decisions?  Read the article here.

February 9, 2015

New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple

Harris Poll’s 2015 Reputation Quotient Study Sees Apple and Google Slide

In the digital/social age, developing a great reputation has emerged as perhaps the most important PR measurement for brands–and according to the latest Harris poll reputation study, it’s not only the giant global brands that are being recognized for their reputation-boosting achievements. In fact, last year’s leader Amazonhas been edged out in the 2015 rankings for corporate reputation among the 100 most visible companies by Wegmans Food Markets, a Rochester, NY-based grocer with just 85 stores and a tenth of the retail giant’s revenues.

Meanwhile, ranking third on the list, Samsung outperformed all other technology companies, surging past Apple and Google, at No. 9 and No. 10 respectively—and achieving a near-reversal in position from 2012 when Apple was No. 1, Google was No. 2 and Samsung ranked 13th.  Read more here.

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Shareaholic Report Makes Strong Case for Social

Check out the stats in this article.  It makes a strong case for Social Media.  This appeared in Marketing Land and was written by Martin Beck.  Have you built social into your marketing plan? Read the entire article here

Facebook Drives Nearly One-Fourth Of All Referral Traffic

Shareaholic report shows Facebook with a 10% increase in share of visits in Q4; Social media continues to drive more referrals than organic search.

facebook-f-logo-fade-1920

Looks like the big kid on the block is getting stronger.

Facebook, the overwhelming leader in social referral traffic, surged during the fourth quarter of 2014, and now drives nearly 25% of the web’s traffic, according to a report released today by social management firm Shareaholic.

Facebook’s total share of visits to Shareaholic’s network was 24.64% in December. That’s a slight slip from October and November, when the social network pushed past the 25% threshold, but its 2.27 percentage point since the third quarter is an impressive gain.  The total continues to dwarf its competitors.  Read more

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Tweets to Appear in Google Searches

Another reason to keep Tweeting.  Check out this article on a recent deal cut between Twitter and Google.  This article was reported by Bloomberg News and appeared on AdAge.com.  Get the entire article here.

 

Twitter Cuts Deal With Google To Let Tweets Appear In Searches

A Data Deal, Not An Ad One

Published on

Credit: Daniel Acker/Bloomberg

Twitter has struck a deal with Googleto make its 140-character updates more searchable online.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading.  Read the rest here.

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What This Year’s Super Bowl Ads Suggest

What was your reaction to Sunday’s Super Bowl commercials?  Did you have a favorite?  Read on for the Bulldog Reporter’s take, presented by Richard Carufel.  Read complete story here.

February 3, 2015

Does Somber Tone of Super Bowl Ads Reflect a Shift in Marketing and PR’s Messaging and Targeting? Cause Wins the Day

This Year’s Ads Suggest Brands Have a Better Understanding of Audiences 

From Nationwide’s ghostly spot about dead kids to the NFL’s own sponsored ad targeting domestic abuse, the 2015 Super Bowl commercials were collectively among the most somber of all time. Many of this year’s advertising brands opted to associate their messaging with a social cause or otherwise sentimental issue—suggesting that the targeted approach of advertisers is shifting.

There was also a diminished presence of humor and sex, marking a dramatic shift from Super Bowls past. Instead, cause marketing and true-to-life engagement took center stage during breaks from the game–which itself carried a heavier tone this year than usual, with fluffier controversies such asDeflateGate coupled with heavier issues surrounding the NFL this year, such as the Ray Rice sex-abuse episode and newly inflamed allegations that playing football can lead to concussions and other head trauma. All in all, the tone of the ads perfectly matched the seriousness of the PR crises resting on the NFL’s shoulders.

Read the rest

 

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