If ever there was a sign that Mobile is the future, it’s yesterday’s announcement that Verizon has decided to purchase AOL.  If mobile isn’t yet part of your marketing strategy, it’s time to “mobilize” — and fast.  Healy Corp can help.  For the full story, written by Farhad Manjoo of the International New York Times, click here.  

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Farhad Manjoo

STATE OF THE ART

 In a memo to employees after announcing that Verizon Communications would buy his company for $4.4 billion, Tim Armstrong, AOL’s chief executive, offered a rhapsodic hymn on a single subject: mobile.

The future of nearly all media, and consequently the future of nearly all advertising, he said, is about our phones. “If there is one key to our journey to building the largest digital media platform in the world, it is mobile,” he wrote, by way of explaining why AOL, a company known for its news and entertainment sites and its dial-up subscribers, was merging with a cellphone carrier.

Mr. Armstrong ended his memo, which was otherwise puffed with jargon indecipherable to many outside the world of advertising and media, with a clear message that could double as the catchphrase of his entire industry: “Let’s mobilize.”

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Easy or not, this new survey (from Dotcom Distribution) says it’s more important than ever to be “green” when it comes to the products and services you provide.   Sustainability PR can help.  Check out this article that’s in today’s Bulldog Reporter’s Daily ‘Dog.  Source: PRWeb; edited by Richard Carufel

Read the whole article here:

May 5, 2015

Sustainability PR: 40% of Consumers More Likely to Shop with Retailers That Offer Green Packaging, New Dotcom Distribution Study Finds

Consumers Value Environmentally Friendly Supply Chain Practices

Environment-friendly packaging and green supply chain practices are important to most online shoppers, according to a new study from Dotcom Distribution, a provider of fulfillment and logistics services for both brands.

The study, which surveyed over 500 online shoppers about their packaging preferences, found that 57 percent of consumers say that green packaging is important to them—and 61 percent of consumers have considered green packaging when deciding where to shop.

“Today’s consumers are environmentally aware, and making changes to become more environmentally friendly is one of the best things you can do as a brand,” said Maria Haggerty, CEO of Dotcom Distribution, in a news release. “Brands that are not able to make sustainable changes themselves should look to third-party logistics providers that can help implement these changes in a cost-effective way.”

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Photo Credit:  Bulldog Reporter Daily ‘Dog