uncatagorized



Does your media pitch make the grade?

What not to do when making a media pitch.  Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily.  Need help with your pitches?  Call us today.

Check out the full story here:

The 10 cats who are tired of getting bad pitches from PR pros

 

The 10 cats who are tired of getting bad pitches from PR pros

 Photo credit:  MUCK RACK

Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.

Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard.   Read more

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Why Traditional Media Placements Still Rock

This is a great article by John Pilmer, a contributor to Entrepreneur.  It speaks to the importance and value of traditional media placements — which remain a crucial part of any company’s marketing mix.  Yes, the dynamics of news coverage have changed greatly, but it’s still highly credible (more so than advertising) and effective.  Is it in your marketing mix?  The following is an excerpt from the article.  

Photo Credit:  Entrepreneur Magazine and Entrepreneur.com

Photo Credit: Entrepreneur Magazine and Entrepreneur.com

Earned media coverage — a mention in a hard news story or editorial — is the golden goose of marketing for business owners. According to data from BusinessWire, consumers still trust news coverage more than advertising. In general, people are more likely to zero in on products and services making a difference in the world and showing up in their feeds.

Related: 7 Ways to Get the Press Coverage You Want

News coverage, however, has changed drastically over the last few decades, keeping up with the general migration of information to the Internet. Entrepreneurs who aren’t aware of modern shifts in media coverage will find themselves left out of one of the most important tools in their marketing box: publicity.  Read more…

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Aiming to Break Out in a Crowded TV Landscape

breakbad

Bob Odenkirk, reprising his “Breaking Bad” role as the lawyer Saul Goodman, and Rhea Seehorn as Kim in “Better Call Saul,” one of AMC’s nine original scripted series for 2015. Credit Ursula Coyote/AMC

Check out this article by Emily Steel of The New York Times about some of the latest developments in the TV industry as players work hard to stand out.  See below:

The demand for original scripted television series is white hot.

Against a backdrop of sharp ratings declines, rising competition from digital services, a deteriorating advertising market and fierce battles with cable and satellite companies, television groups are pouring more resources than ever into developing programs they hope will help their networks stand out from the pack and lure viewers.

Those programs are taking center stage this month during the industry’sTelevision Critics Association winter presentations in Pasadena, Calif. The tour started last week with Netflix and a lineup of cable networks introducing their coming shows.  Read more

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MasterCard expects retail sales during the holiday shopping season to jump 5.5%, year over year

With only a few shopping days left before Christmas, two of the busiest are yet to come! MasterCard expects retail sales during the holiday shopping season to jump 5.5%, year over year.  Six of the top 12 shopping days will likely fall between Dec. 18-24.  MasterCard expects sales to reach some $200 billion in those 12 days.  Ranked by expected sales volume, they are:

  • Tuesday, Dec. 23
  • Friday, Nov. 28 (Black Friday)
  • Saturday, Dec. 20 (Super Saturday)
  • Monday, Dec. 22
  • Saturday, Dec. 13
  • Friday, Dec. 19
  • Saturday, Dec. 6
  • Friday, Dec. 12
  • Thursday, Dec. 18
  • Saturday, Nov. 29
  • Wednesday, Dec. 24
  • Wednesday, Nov. 26

This data is from MasterCard’s SpendingPulse reports that estimate how much is spent daily in specific retail categories, including apparel, department stores, electronics and jewelry.  For additional insights, check out MasterCard’s Market Insights on-demand webinar series.

 

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