Transparency is a must in today’s business world. After all, we all want to do business with people we trust, right? Check out this story written by Forbes contributor, Jay Baer, founder of Convince & Convert. Read the whole piece here.
Think for a second about why you do business with one company over another. Is it the quality of its products? The cost? Its customer service? Do you just trust it more than its competitors?
Trust matters, and the biggest companies in the world are starting to pay attention. Trust erosion is one of the culprits behind five straight quarters of McDonald’s plummeting sales. The fast-food chain, knowing it was losing customers to restaurants like Chipotle due toeroding public trust in the quality of its food, launched its “Our Food, Your Questions.” campaign in the United States after successful runs in Canada and Australia.
Consumers can now ask McDonald’s any question about its food on a special website, and the company will answer. These questions aren’t always easy, but McDonald’s has pulled back the curtain to reveal its food production process, and consumers are responding. Read more…