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Best Twitter Ad Practices

Suitey, an online real estate brokerage based in Manhattan, aims its Twitter ads at people “in their early 30s that are working in New York City and have the disposable income to rent or buy here,” said its marketing manager, Austin Bradley.  Photo Credit:  The New York Times

Suitey, an online real estate brokerage based in Manhattan, aims its Twitter ads at people “in their early 30s that are working in New York City and have the disposable income to rent or buy here,” said its marketing manager, Austin Bradley. Photo Credit: The New York Times

Are you running ads on Twitter?  Check out these best practices as reported by EILENE ZIMMERMAN of The New York Times.

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies.

Since August, advertisers have started by choosing an objective, which can be followers, clicks, retweets, replies or being designated a “favorite” tweet. Or the goal can be measured by conversions — that is, taking an advertiser’s desired action, like producing a sale or a website visit, installing an app or generating a lead.

The pricing changed, too. Now Twitter charges advertisers only when their ads produce the objectives they have set, enabling small businesses to design their ads more purposefully. But some say this can make Twitter more expensive…Read more…

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