Tag Archives: #brands

Harris Poll ID’s Most Enduring Brands

Did your favorites make the list?   Check out the results of the  2015 Harris Poll EquiTrend study in this article from the Bulldog Reporter’s ‘Daily Dog (original source:  PR Newswire).   Do any of the top choices surprise you?  Who’s not there that you think should be?  Please use the comment form below to let me know.  Thanks. — Sean

Enduring Brands Top 2015 Harris Poll EquiTrend List: Visa, Michelin, Craftsman, Subway, Target and More Take Brand of the Year Honors

Many Top-Ranked Brands Owe Their Success to Connectivity, Study Finds

The brands Americans love say a lot about how they live. In 2015, classic trusted brands increasingly comingle with “connected” Internet brands based on the top brands in the2015 Harris Poll EquiTrend study, an annual study of brands.

Something Old

Twelve brands have been ranked #1 in equity within their respective categories for 5 or more years in a row, and many of these scored in the top 10% of all brands measured in the study in 2015. These brands cover a range of categories, from sandwich shops (Subway), to mass merchandisers (Target), paint (KILZ), to greeting cards (Hallmark).  Read more here…

 

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Branding Shaq and Shingy Style

Photo credit: The Verge

 

The Verge shares some entertaining thoughts on marketing and branding from Shaq and Shingy.  Get the story here.

 

 

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Beyond Content Shock: The defining trend of 2015 is Content Ignition

photo credit: businessgrow.com

This is a great piece from Social Media Marketing guru, Mark Schaefer.  Moving beyond “content shock” on both traditional and social media fronts is a must-do for brands today.  Give it a read and let me know what you think?

 

 

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