Tag Archives: #consumer

All Eyes on P&G’s Brand Consolidation Strategy as Currency Headwinds Weigh on Q2 Results

This story appeared in the Great Speculations blog.

This story appeared in the Great Speculations blog.

Stay tuned for P&G’s release of its 2015 second quarter results today  (the company follows July-June fiscal year).  See what Forbes has to say.  Read story here.

Global consumer brands behemoth Procter & Gamble is set to release its 2015 second quarter results on January 27th (the company follows July-June fiscal year). Following the lackluster performance in the first quarter, P&G is guiding second quarter organic sales to grow by low to mid-single digits. Core (non-GAAP) EPS is guided to grow by the same range, despite currency headwinds of 5 to 6 percentage points. It is pertinent to note that the company provided this guidance assuming mid-October spot rates. Given the deterioration in major currencies since then, including the Euro, Ruble, Bolivar and Real, second quarter currency headwinds may be at the higher end of P&G’s guidance.

This also marks the first quarterly results since P&G announced its ambitious plan to trim its nearly 200-strong portfolio of brands down to 70-80 core brands.  Read more

 

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Retail PR Insights from IBM Study

Photo credit:  Bulldog Reporter's The Daily 'Dog

Photo credit: Bulldog Reporter’s The Daily ‘Dog

Take a look at the Bulldog Reporter’s Daily Dog and the PR insights it sees from IBM’s recent consumer study.  IBM is a Healy Corp Client.  See the article here

Study Highlights Potential for Better Retail Experiences

A new IBM study has found that, while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behavior lags behind. The findings, indicating that consumer expectations are not being met, identify clear opportunities for retailers to close the gap and create new loyalty.

The IBM Institute for Business Value study analyzed four years of survey data from over 110,000 consumers in 19 countries. It found that consumers are now very comfortable with combining digital and physical elements in their buying process. However, while IBM’s study found that 43 percent of consumers said they prefer to shop online, only 29 percent actually made their last purchase online. In some product categories such as youth apparel or home decor, there is a nearly 20 point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories—signaling that retailers have an opportunity to better meet consumer expectations online.  Read more…

 

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