Tag Archives: #content

Are You Marketing Your Start Up Business?

Are you putting marketing resources into your start up?  If not, take a look at this post by Merav Chan, an experienced marketer and the co-founder of markitdigital.com, a digital marketing firm based in Tel-Aviv, Israel.   This post originally appeard on {GROW} — a blog hosted by Schaefer Marketing Solutions.  If you’re involved in a start up business, don’t wait.  Get marketing in on the ground floor.  Call Healy Corp today to find out how. 
Read the entire post here.  

The fatal flaw for most start-ups is marketing

marketing for startups

Photo Credit: {GROW} Schaefer Marketing Solutions.

 

by Merav Chen, {grow} Community Member

When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet …

Why do startups overlook marketing?

There are five reasons start-up chronically overlook marketing until it’s too late.

  1. The Founder’s Angle – many founders come from an engineering background, and they don’t always see the value of marketing. They don’t understand or “speak” marketing– and as a result, they don’t like dealing with it. Someone once told me it’s hard for marketers to converse with developers because it’s tough to explain the concept of a “forest” to someone who sees “tree+tree+tree+tree” (no offense to my developer friends, I’m pretty sure you feel the same way about us marketing people, perhaps even worse).

Read more

 

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Why Transparency is Key to Business Success

Transparency is a must in today’s business world.  After all, we all want to do business with people we trust, right?  Check out this story written by Forbes contributor, Jay Baer, founder of Convince & Convert.  Read the whole piece here.

Transparency is key to business success.  Photo credit:  Dollar Photo Club, Stuart Miles

Transparency is key to business success. Photo credit: Dollar Photo Club, Stuart Miles

Think for a second about why you do business with one company over another. Is it the quality of its products? The cost? Its customer service? Do you just trust it more than its competitors?

Trust matters, and the biggest companies in the world are starting to pay attention. Trust erosion is one of the culprits behind five straight quarters of McDonald’s plummeting sales. The fast-food chain, knowing it was losing customers to restaurants like Chipotle due toeroding public trust in the quality of its food, launched its “Our Food, Your Questions.” campaign in the United States after successful runs in Canada and Australia.

Consumers can now ask McDonald’s any question about its food on a special website, and the company will answer. These questions aren’t always easy, but McDonald’s has pulled back the curtain to reveal its food production process, and consumers are responding. Read more…

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Michael Bloomberg Shakes Up Newsroom Side of His Company

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Check out this article written by Ravi Somaiya

Some of the changes are small. He had struggled to find the paper towel dispensers, artfully hidden behind the mirrors in the company bathrooms, so he had them labeled with arrows. Emails between staff members are marked with the time the employee entered the office, a measure that has been reinstated since Mr. Bloomberg returned and that some suspect is intended to encourage employees to arrive earlier (or to shame them for arriving late). In a memo, he asked his staff members to make sure their security cards do not cover their name badges so that he can identify them more easily.

Some of the changes are big. The company’s chief executive, Daniel L. Doctoroff, stepped down last year after it became clear that Mr. Bloomberg wanted to make his own decisions. Late last year the founder and longtime head of the news operation, Matthew Winkler, was moved aside and given an honorary title. He was replaced by John Micklethwait, the editor of The Economist. Mr. Bloomberg oversaw the process. Mr. Winkler’s deputy, Laurie Hays, once seen as his heir apparent, left shortly afterward.  Read more…

 

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Content Planning from a Journalistic Point of View

Photo Credit:  Shuttershock as presented on Top Rank's Online Marketing Blog.

Photo Credit: Shuttershock as presented on Top Rank’s Online Marketing Blog.

Excellent advice from a journalistic point of view on planning content.  Take a look at this article written by James Anderson.

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists: Read more…

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Retail PR Insights from IBM Study

Photo credit:  Bulldog Reporter's The Daily 'Dog

Photo credit: Bulldog Reporter’s The Daily ‘Dog

Take a look at the Bulldog Reporter’s Daily Dog and the PR insights it sees from IBM’s recent consumer study.  IBM is a Healy Corp Client.  See the article here

Study Highlights Potential for Better Retail Experiences

A new IBM study has found that, while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behavior lags behind. The findings, indicating that consumer expectations are not being met, identify clear opportunities for retailers to close the gap and create new loyalty.

The IBM Institute for Business Value study analyzed four years of survey data from over 110,000 consumers in 19 countries. It found that consumers are now very comfortable with combining digital and physical elements in their buying process. However, while IBM’s study found that 43 percent of consumers said they prefer to shop online, only 29 percent actually made their last purchase online. In some product categories such as youth apparel or home decor, there is a nearly 20 point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories—signaling that retailers have an opportunity to better meet consumer expectations online.  Read more…

 

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Best Branded Content in 2014 — Joe Lazauskus’ Picks

Check out what Contently’s Joe Lazauskus picks as the Top 10 examples of Best Branded Content in 2014.  See his picks here.  Click here to see one of our favorites…

 

 

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