Tag Archives: #contentmarketing

Harris Poll ID’s Most Enduring Brands

Did your favorites make the list?   Check out the results of the  2015 Harris Poll EquiTrend study in this article from the Bulldog Reporter’s ‘Daily Dog (original source:  PR Newswire).   Do any of the top choices surprise you?  Who’s not there that you think should be?  Please use the comment form below to let me know.  Thanks. — Sean

Enduring Brands Top 2015 Harris Poll EquiTrend List: Visa, Michelin, Craftsman, Subway, Target and More Take Brand of the Year Honors

Many Top-Ranked Brands Owe Their Success to Connectivity, Study Finds

The brands Americans love say a lot about how they live. In 2015, classic trusted brands increasingly comingle with “connected” Internet brands based on the top brands in the2015 Harris Poll EquiTrend study, an annual study of brands.

Something Old

Twelve brands have been ranked #1 in equity within their respective categories for 5 or more years in a row, and many of these scored in the top 10% of all brands measured in the study in 2015. These brands cover a range of categories, from sandwich shops (Subway), to mass merchandisers (Target), paint (KILZ), to greeting cards (Hallmark).  Read more here…

 

Posted in News & Notes | Tagged , , , , , , , , | Leave a comment

Content Planning from a Journalistic Point of View

Photo Credit:  Shuttershock as presented on Top Rank's Online Marketing Blog.

Photo Credit: Shuttershock as presented on Top Rank’s Online Marketing Blog.

Excellent advice from a journalistic point of view on planning content.  Take a look at this article written by James Anderson.

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists: Read more…

Posted in News & Notes | Tagged , , , , , , , , , | Leave a comment

Traditional Media is Alive and Well

Photo credit: Shutterstock

Photo credit: Shutterstock

Give this a read to find out the pros and cons of traditional media in today’s world of content marketing.  Traditional media is alive and well.  See below: 

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.

In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part.  Read more…

 

 

Posted in News & Notes | Tagged , , , , , , | Leave a comment