Tag Archives: #equitrend

Harris Poll ID’s Most Enduring Brands

Did your favorites make the list?   Check out the results of the  2015 Harris Poll EquiTrend study in this article from the Bulldog Reporter’s ‘Daily Dog (original source:  PR Newswire).   Do any of the top choices surprise you?  Who’s not there that you think should be?  Please use the comment form below to let me know.  Thanks. — Sean

Enduring Brands Top 2015 Harris Poll EquiTrend List: Visa, Michelin, Craftsman, Subway, Target and More Take Brand of the Year Honors

Many Top-Ranked Brands Owe Their Success to Connectivity, Study Finds

The brands Americans love say a lot about how they live. In 2015, classic trusted brands increasingly comingle with “connected” Internet brands based on the top brands in the2015 Harris Poll EquiTrend study, an annual study of brands.

Something Old

Twelve brands have been ranked #1 in equity within their respective categories for 5 or more years in a row, and many of these scored in the top 10% of all brands measured in the study in 2015. These brands cover a range of categories, from sandwich shops (Subway), to mass merchandisers (Target), paint (KILZ), to greeting cards (Hallmark).  Read more here…

 

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