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Shake-Up at Mattel as Barbie Loses Her Appeal

Mattel announced the resignation of Bryan G. Stockton in advance of the company’s scheduled earnings report this Friday. Credit Shannon Stapleton/Reuters

Mattel announced the resignation of Bryan G. Stockton in advance of the company’s scheduled earnings report this Friday. Credit Shannon Stapleton/Reuters

Barbie is Having a Tough 56th Year.  Read about the challenges facing toy makers, Mattel and Hasbro as reported in The New York Tines.  Read more

Barbie and other traditional toys are having a much tougher time supporting their elderly parent Mattel, a toy maker significantly weakened by stiff competition from small upstarts and by digital distractions aimed at children.

On Monday, the company reported that toy sales during last month’s crucial holiday shopping season plummeted, apparently one of the reasons the company also announced a management shake-up. Bryan G. Stockton, who worked for Mattel for more than 14 years and was chief executive for the last three, resigned over the weekend.

“The board recognizes that the company is not meeting our own expectations and those of our shareholders, and we felt that now is the right time to make a leadership change,” said Alex Clark, a spokesman for Mattel.  Read more

 

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