Tag Archives: #IBM

Retail PR Insights from IBM Study

Photo credit:  Bulldog Reporter's The Daily 'Dog

Photo credit: Bulldog Reporter’s The Daily ‘Dog

Take a look at the Bulldog Reporter’s Daily Dog and the PR insights it sees from IBM’s recent consumer study.  IBM is a Healy Corp Client.  See the article here

Study Highlights Potential for Better Retail Experiences

A new IBM study has found that, while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behavior lags behind. The findings, indicating that consumer expectations are not being met, identify clear opportunities for retailers to close the gap and create new loyalty.

The IBM Institute for Business Value study analyzed four years of survey data from over 110,000 consumers in 19 countries. It found that consumers are now very comfortable with combining digital and physical elements in their buying process. However, while IBM’s study found that 43 percent of consumers said they prefer to shop online, only 29 percent actually made their last purchase online. In some product categories such as youth apparel or home decor, there is a nearly 20 point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories—signaling that retailers have an opportunity to better meet consumer expectations online.  Read more…

 

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IBM Debuts New Mainframe (z13) in a $1 Billion Bet on Mobile

Photographer: Augusto F. Menezes/Feature Photo Service/IBM via Bloomberg The new IBM z13 can encrypt and analyze data in real time and process 30,000 transactions a second.

Photographer: Augusto F. Menezes/Feature Photo Service/IBM via Bloomberg
The new IBM z13 can encrypt and analyze data in real time and process 30,000 transactions a second.

Exciting news from Healy Corp client, IMB, as it debuts the z13 system.  Check it out as reported by Bloomberg below:

IBM is introducing a new mainframe in a bet that clients will need its souped-up speed and security to handle a surge in consumers using smartphones for everything from banking to checking health-care records.

The z13 system can encrypt and analyze data in real time and process 30,000 transactions a second, International Business Machines Corp. (IBM) announced today. That means faster and safer transactions for consumers on mobile phones. The system is the result of five years of development and a more than $1 billion investment, said Donna Dillenberger, an IBM distinguished engineer who helped develop the machine.  Read more

 

 

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Where do your customers get their news and information?

This post, which appeared on {GROW}, a blog by Mark Schaefer, was created by IBM for Midsize Business.  It contains some great insight on the importance of truly knowing your customers and audience.  They might just surprise you.  Check it out!

 

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