Tag Archives: #investors

Will Online Schools Take Over for Brick and Mortar?

Do you have your MBA?  If not, would you consider getting it online?  CNBC’s Stephanie Landsman takes a look at this growing trend and how it could affect the future of brick and mortar schools.  Read the story here

An MBA is just a click away. What that means for brick and mortar schools

See the video interview here.

Cultura RM/Gu | Getty Images

Cultura RM/Gu | Getty Images

More people are taking their education digital.That approach, which rips a page out of “The Jetsons,” may be making the grade, but it could ultimately come at a cost to sprawling university campuses.

Fueled by new technology and those hesitant to leave well-paying jobs to relocate in an unpredictable economy, more universities are offering traditional master of business administration (MBA) programs online. As it happens, the learning curve for them may not be as steep as you think.

Many of these schools are partnering up with companies such as 2U (TWOU), which provides cloud-based software to enhance the online learning experience. Live classes are conducted through webcams so students and teachers can interact.

“The horse has left the barn in terms of proving that online programs can more than match the rigor and educational experience of on-campus programs,” said CEO Chip Paucek, who co-founded 2U in 2008. “The company’s biggest challenge was the preconceived notions of online education, which were terrible.”

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Corporate Reputation Rankings. How Did Your Favorites Fare?

Check out the Harris Poll’s new corporate reputation rankings.  How did your favorites fare? This article appeared in the Bulldog Reporter’s Daily ‘Dog.  The original source: PR Newswire; edited by Richard Carufel.  How much do studies like this one affect your buying decisions?  Read the article here.

February 9, 2015

New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple

Harris Poll’s 2015 Reputation Quotient Study Sees Apple and Google Slide

In the digital/social age, developing a great reputation has emerged as perhaps the most important PR measurement for brands–and according to the latest Harris poll reputation study, it’s not only the giant global brands that are being recognized for their reputation-boosting achievements. In fact, last year’s leader Amazonhas been edged out in the 2015 rankings for corporate reputation among the 100 most visible companies by Wegmans Food Markets, a Rochester, NY-based grocer with just 85 stores and a tenth of the retail giant’s revenues.

Meanwhile, ranking third on the list, Samsung outperformed all other technology companies, surging past Apple and Google, at No. 9 and No. 10 respectively—and achieving a near-reversal in position from 2012 when Apple was No. 1, Google was No. 2 and Samsung ranked 13th.  Read more here.

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Apple’s iPhone Six Boosts Company Earnings

Do you own an iPhone six?  If so, you’ve contributed to Apple’s most recent success.  Will you be investing in an Apple Watch this spring?  Learn more about what’s in store in this article from Bulldog Reporter’s Daily ‘Dog, reported by Richard Carufel.   Read entire article here.

Apple’s Brand Surges Again: Iconic Gadget Giant’s Titanic Q4 Confirms Its Global Dominance—and Marketing Mastery

With the Apple Watch Right Around the Corner, Can Company Disrupt Again? (Photo credit:  Bulldog Reporter)

If quarterly earnings reports are a reflection of a company’s reputation and its level of consumer engagement (as, of course, they are), then Apple could not be sitting any prettier—in addition to big bucks, the company has re-earned once-wavering big respect. The gadget giant’s iPhone six models shattered analysts’ expectations in Q4 of 2014, generating more revenue in the holiday quarter than Microsoft and Google combined, according to their earnings reports. Huge sales numbers of the iPhone in China catalyzed a record-breaking earnings period—and the outlook for the coming months is poised to explode again as the company prepares to roll out it’s long-anticipated Apple Watch in April. As it stands, fears that the company would not again ascend to the disruptive heights that Apple achieved in the Steve Jobs era have been effectively quashed—Apple is once again a smooth-operating, PR self-generating machine.  Read more

 

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Unease for What Microsoft’s HoloLens Will Mean for Our Screen-Obsessed Lives

Jon Hamm in “Black Mirror,” a dark British series now on Netflix. Credit House of Tomorrow -- The New York Times

Jon Hamm in “Black Mirror,” a dark British series now on Netflix. Credit House of Tomorrow — The New York Times

Check out David Carr’s take on Microsoft’s new HoloLens.  Carr writes for The New York Times.  Read it here.

Microsoft made a big announcement last week, revealing that Windows, a lucrative legacy franchise, was about to be unleashed into the physical environment through a set of goggles called the HoloLens that superimposes the operating system on the actual world. In one sense, it was heartening. Business reporters are frequently hung up on the new and the insurgent, but seeing mature companies adapt to a changed world is equally interesting.

But something about Microsoft’s new technology creeps me out, and it probably has less to do with the threat of holograms populating our everyday lives and more to do with something I’ve been watching on a different screen.

“Black Mirror” is a three-season, seven-part anthology series, which first appeared in 2011 on Channel 4 in Britain and recently became available on Netflix, eliciting a lot of provocative chatter stateside. The show shares DNA with “The Twilight Zone,” but is very much about the present future we are living through.  Read more

 

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World Economic Forum in Davos

Davos gives bankers and executives a chance to rub elbows and have informal meetings that often lead to deals down the road.Credit Fabrice Coffrini/Agence France-Presse — Getty Images

Davos gives bankers and executives a chance to rub elbows and have informal meetings that often lead to deals down the road.Credit Fabrice Coffrini/Agence France-Presse — Getty Images

Read about how bankers and executives use Davos as a meeting place for the World Economic Forum.  This article was written by David Gelles of The New York Times.

Even before deal makers descended on Davos, Switzerland, for the World Economic Forum, they were making an important decision: how to protect their feet from the elements.

‘‘What shoes to wear is one of the most important questions,’’ said Jeffrey Rosen, deputy chairman of Lazard. A regular at the forum, Mr. Rosen is well accustomed to the mix of unpredictable winter weather in the Alps, long walks from the Congress Center to various hotels, fancy dinners and casual meetings that makes zeroing in on footwear a particular challenge for attendees.

It might seem mundane. But comfort is important because, for investment bankers, the main reason for being at the snowy resort town this week is not to linger over presentations about artificial intelligence or to schmooze at the chalet soirees. The point is to meet up with clients and prospective clients. As many as their endurance will allow.  Read more…

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Measuring the Impact of Social Media on Your Business

Photo Credit:  Forbes

Photo Credit: Forbes

Need help with measuring the impact of social media on your business?  If so, here are some great tips from Christine Moorman of Forbes.

This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.

Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15% cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends.

Additionally, The CMO Survey asked marketing leaders to report on the metrics they are using to track and analyze their social media activities (see Table). The most common metric is “hits/visits/page views” which represents the beginning of the funnel—awareness—but is not very diagnostic of purchase.  Read more…

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Christmas, Thanksgiving bring lowest stock-trading volumes

Investors will be cutting their day short on Christmas Eve!  Will you be heading out early too?   Check out this article written by Joseph Adinolfi for MarketWatch.

 

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