Tag Archives: #journalist

Does your media pitch make the grade?

What not to do when making a media pitch.  Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily.  Need help with your pitches?  Call us today.

Check out the full story here:

The 10 cats who are tired of getting bad pitches from PR pros

 

The 10 cats who are tired of getting bad pitches from PR pros

 Photo credit:  MUCK RACK

Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.

Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard.   Read more

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Content Planning from a Journalistic Point of View

Photo Credit:  Shuttershock as presented on Top Rank's Online Marketing Blog.

Photo Credit: Shuttershock as presented on Top Rank’s Online Marketing Blog.

Excellent advice from a journalistic point of view on planning content.  Take a look at this article written by James Anderson.

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists: Read more…

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