Tag Archives: #media

Does your media pitch make the grade?

What not to do when making a media pitch.  Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily.  Need help with your pitches?  Call us today.

Check out the full story here:

The 10 cats who are tired of getting bad pitches from PR pros

 

The 10 cats who are tired of getting bad pitches from PR pros

 Photo credit:  MUCK RACK

Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.

Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard.   Read more

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Tech Reporter’s Guide for SXSW

Are you going to SXSW 2015?  It’s being held in Austin, TX, from March 13-22.   If so, learn how to make the most of the conference with the help of this tech reporter’s guide created by Dawn Papandrea for the NewsCred Blog.  

The countdown for SXSW 2015 is on! Running from March 13 – 22, the Austin festival is once again attracting the biggest names in film, music, and interactive technology. From the digital world, huge speakers are already lined up, including Eric Schmidt (Chairman of Google), Biz Stone (founder of Twitter), Charlene Li (Founder and CEO of the Altimeter Group), and many more.

It’s no wonder why first-time conference attendee tech journos covering the event are super psyched and beyond nervous as SXSW approaches. Lucky for you, we connected with veteran tech reporters for the detailed lowdown on surviving SXSW (or pretty much any massive tech event).

Journalist SXSW 2015

One reporter we spoke to is Elise Hu, a veteran of the festival, having been to eight SXSW Interactives. Not only is she the tech and culture reporter for NPR, reporting for the radio shows and hosting the blog, All Tech Considered, she’s also from Austin, so you should heed her biggest tip: “The mess and the magic of SXSW is that it’s become a flood of marketing in a sea of humanity, and it’s easy to be overwhelmed by that. But at the same time, you will run into all sorts of interesting people on the street, be exposed to ideas you may not have thought about before, and all of these things require having an open mind and a fairly flexible schedule.”  So short of cloning yourself, how does one keep it together and get the great stories when there’s so much to cover? Read more here

 

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Jon Stewart to Leave The Daily Show

Jon Stewart in the offices of “The Daily Show” last year. Credit Chad Batka for The New York Times

Jon Stewart in the offices of “The Daily Show” last year. Credit Chad Batka for The New York Times

Late-night legend, Jon Stewart announced that he will be leaving The Daily Show.  Check out what The New York Times has to say.  The article was written by Jason Zinoman.  Late-night won’t be the same…  Read the story here.

A Late-Night Host Seamlessly Mixing Analysis, Politics and Humor

It’s hard to imagine a presidential election without Jon Stewart at “The Daily Show,” but we are going to have to get used to it now that the host of the landmark political comedy program of our era is leaving his desk before the first primary of 2016.

In a stunning announcement during the taping of his show on Tuesday, Mr. Stewart announced that after more than 16 years of telling jokes at 11 p.m., he would do his final show before the end of this year, which represents the end of one of the most impressive and influential runs in talk-show history.

Coming not long after Stephen Colbert concluded his virtuosic “Colbert Report,” it’s also the end of an era of incredibly sharp topical nightly television at Comedy Central. “The Daily Show’s” impact on late night was arguably as great as that of prestige HBO shows like “The Sopranos” and “The Wire” on television drama.  Read more

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Michael Bloomberg Shakes Up Newsroom Side of His Company

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Check out this article written by Ravi Somaiya

Some of the changes are small. He had struggled to find the paper towel dispensers, artfully hidden behind the mirrors in the company bathrooms, so he had them labeled with arrows. Emails between staff members are marked with the time the employee entered the office, a measure that has been reinstated since Mr. Bloomberg returned and that some suspect is intended to encourage employees to arrive earlier (or to shame them for arriving late). In a memo, he asked his staff members to make sure their security cards do not cover their name badges so that he can identify them more easily.

Some of the changes are big. The company’s chief executive, Daniel L. Doctoroff, stepped down last year after it became clear that Mr. Bloomberg wanted to make his own decisions. Late last year the founder and longtime head of the news operation, Matthew Winkler, was moved aside and given an honorary title. He was replaced by John Micklethwait, the editor of The Economist. Mr. Bloomberg oversaw the process. Mr. Winkler’s deputy, Laurie Hays, once seen as his heir apparent, left shortly afterward.  Read more…

 

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Content Planning from a Journalistic Point of View

Photo Credit:  Shuttershock as presented on Top Rank's Online Marketing Blog.

Photo Credit: Shuttershock as presented on Top Rank’s Online Marketing Blog.

Excellent advice from a journalistic point of view on planning content.  Take a look at this article written by James Anderson.

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists: Read more…

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Traditional Media is Alive and Well

Photo credit: Shutterstock

Photo credit: Shutterstock

Give this a read to find out the pros and cons of traditional media in today’s world of content marketing.  Traditional media is alive and well.  See below: 

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.

In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part.  Read more…

 

 

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