Tag Archives: #newsmedia

Are You Working with a PR Pro?

This is incredibly important.  Make sure you are working with a seasoned PR pro who knows what the news media wants and has a proven record of delivering it.  Check out this article that ran in the Bulldog Reporter’s Daily ‘Dog.  It’s titled, “Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories.”

Journalists Are Likely to Ignore a Pitch that Contains No Graphics

According to a recent survey, an overwhelming number of journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration. The survey, conducted by content distribution and tracking platform ISEBOX.com, revealed that journalists are having to work harder and produce more in order to make a living—but their needs are not being met by most PR professionals or technology solutions.

According to the newly released survey of North American journalists and media professionals, 68% of journalists feel that their job has become more difficult in the last 5 years—which is in stark contrast to the recent technology advancements that were intended to accelerate workflows. Of these new technologies, few have been developed to facilitate mass distribution of content in a way that is easily accessible and centralized for media professionals—resulting in scattered and often inaccessible story-related content.  Read more...

 

Posted in News & Notes | Tagged , , , , , , | Leave a comment

Traditional Media is Alive and Well

Photo credit: Shutterstock

Photo credit: Shutterstock

Give this a read to find out the pros and cons of traditional media in today’s world of content marketing.  Traditional media is alive and well.  See below: 

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.

In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part.  Read more…

 

 

Posted in News & Notes | Tagged , , , , , , | Leave a comment