Tag Archives: #pitch

Does your media pitch make the grade?

What not to do when making a media pitch.  Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily.  Need help with your pitches?  Call us today.

Check out the full story here:

The 10 cats who are tired of getting bad pitches from PR pros

 

The 10 cats who are tired of getting bad pitches from PR pros

 Photo credit:  MUCK RACK

Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.

Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard.   Read more

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Are You Working with a PR Pro?

This is incredibly important.  Make sure you are working with a seasoned PR pro who knows what the news media wants and has a proven record of delivering it.  Check out this article that ran in the Bulldog Reporter’s Daily ‘Dog.  It’s titled, “Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories.”

Journalists Are Likely to Ignore a Pitch that Contains No Graphics

According to a recent survey, an overwhelming number of journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration. The survey, conducted by content distribution and tracking platform ISEBOX.com, revealed that journalists are having to work harder and produce more in order to make a living—but their needs are not being met by most PR professionals or technology solutions.

According to the newly released survey of North American journalists and media professionals, 68% of journalists feel that their job has become more difficult in the last 5 years—which is in stark contrast to the recent technology advancements that were intended to accelerate workflows. Of these new technologies, few have been developed to facilitate mass distribution of content in a way that is easily accessible and centralized for media professionals—resulting in scattered and often inaccessible story-related content.  Read more...

 

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