Tag Archives: #planning

Are You Ready to Handle a Crisis?

A crisis happens when you least expect it, which makes  having a plan in place critically important.  Take a look at some of the tips provided by Inc. in this article by Rhett Power.   Read the entire story here

If you need a crisis communications plan, call us at Healy Corp. and we’ll help get you ready for anything.  

8 Tips to Survive Any Crisis

How you handle the crisis will impact your company, your staff, and how the crisis is ultimately resolved.

 BY RHETT POWER

 

IMAGE: Getty Images

 

I remember the first time an attorney called with news of a pending lawsuit. My first reaction was anything but calm. It happens to everyone in business. No matter what type of business, we will all encounter a crisis. It comes out of nowhere: an accident, a breakdown, a lawsuit. The immediate panic is overwhelming, followed quickly by feelings of despair and helplessness. And a need to do something.

Before you respond, learn how to stay calm in a crisis. It can make all the difference in the outcome, no matter what the cause.

  1. Stop, look, and listen. Resist the temptation to react or retaliate. Take a few seconds to evaluate. You need to determine the full scope of the situation before proceeding. (Of course, a sudden or physical threat, such as a fire or a colleague’s heart attack, require immediate action.)
  2. Who, what, when, where, and how. Think like a news reporter: Get as much data as possible. Delegate responsibilities to get the job accomplished as quickly as possible. Depending on the crisis, a public announcement or response may be expected, so time is critical.

Read more

Posted in News & Notes | Tagged , , , , , , , , | Leave a comment

Content Planning from a Journalistic Point of View

Photo Credit:  Shuttershock as presented on Top Rank's Online Marketing Blog.

Photo Credit: Shuttershock as presented on Top Rank’s Online Marketing Blog.

Excellent advice from a journalistic point of view on planning content.  Take a look at this article written by James Anderson.

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists: Read more…

Posted in News & Notes | Tagged , , , , , , , , , | Leave a comment