What not to do when making a media pitch. Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily. Need help with your pitches? Call us today.
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The 10 cats who are tired of getting bad pitches from PR pros
Photo credit: MUCK RACK
Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.
Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard. Read more…
How do you take your chocolate? With or without artificial colors and flavors? Consumers will soon have that choice as Nestle commits to removing artificial colors and flavors from its chocolate candy. Read all about it in this article that appeared in the Bulldog Reporter’s ‘Daily Dog. The article was written by Richard Carufel. Read it here. Will this move help or hurt this candy maker? Please share your thoughts.
February 24, 2015
Sweet PR Move: Nestlé Commits to Removing Artificial Flavors and Colors from All Its Chocolate Candy Products
Brand Becomes First Major U.S. Candy Manufacturer to Make This Commitment
Food-industry marketing and PR have shifted dramatically over the last few years as healthy eating and organic food have become en vogue—and many food companies havecapitalized on that movement by doing overhauls on their own processes and ingredients. Candy maker Nestlé USA is attempting a similar move by announcing last week that it will be removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 brands, includingButterfinger, Nestlé Crunch and Baby Ruth candy bars, will be free of artificial flavors and dyes. Products will begin appearing on store shelves by mid-2015, and will be identified by a “No Artificial Flavors or Colors” claim on the packaging.
Members stayed warm and cuddly with a blanket and smartphones in the House chamber before President Obama’s speech. Credit Doug Mills/The New York Times
Did you tweet during the State of the Union? Check out this story written by about who did. Fascinating…sign of the times.
Members of Congress once had two primary means of responding to presidents while the yearly State of the Union address was delivered: stand and applaud, or sit on their hands and glare. Thanks to smartphones (or staff tucked away in offices with the passwords to official Twitter accounts), senators and representatives can now comment in real time to every word a president speaks. As they did in January 2014, the congressional audience wrote more than a thousand tweets during the approximately 65 minutes that President Obama spent delivering the State of the Union.
While some Democrats and Republicans may have been sitting next to one another as a bipartisan act, members on Twitter continued to talk past each other during the speech on a partisan basis. Members of Congress of opposite parties didn’t agree on much, but they did appear to become animated on Twitter during similar parts of the speech. House Republicans in particular reserved their strongest disagreement with the president over his veto threats as well as aspects of his economic vision, like the proposal for free community college tuition and his ideas for reforming taxation. During some of these moments in Mr. Obama’s address, Democrats amplified and expanded on the president’s message. Read more…
Davos gives bankers and executives a chance to rub elbows and have informal meetings that often lead to deals down the road.Credit Fabrice Coffrini/Agence France-Presse — Getty Images
Read about how bankers and executives use Davos as a meeting place for the World Economic Forum. This article was written by David Gelles of The New York Times.
Even before deal makers descended on Davos, Switzerland, for the World Economic Forum, they were making an important decision: how to protect their feet from the elements.
‘‘What shoes to wear is one of the most important questions,’’ said Jeffrey Rosen, deputy chairman of Lazard. A regular at the forum, Mr. Rosen is well accustomed to the mix of unpredictable winter weather in the Alps, long walks from the Congress Center to various hotels, fancy dinners and casual meetings that makes zeroing in on footwear a particular challenge for attendees.
It might seem mundane. But comfort is important because, for investment bankers, the main reason for being at the snowy resort town this week is not to linger over presentations about artificial intelligence or to schmooze at the chalet soirees. The point is to meet up with clients and prospective clients. As many as their endurance will allow. Read more…
EBay, which already announced it would spin off PayPal, is now considering options for its warehouse and logistics division. Credit Marcio Jose Sanchez/Associated Press
The latest news from EBay as reported in today’s The New York Times.
EBay has made billions reinventing ways to sell items on the Internet. Now, in the face of declining growth, the company must reinvent itself once more.
Facing stiff competition and the declining growth of its auctions business, eBay announced a shake-up of the company on Wednesday, saying it planned to cut 2,400 positions, or 7 percent of its global work force.
“It’s going to get a little bit worse before it gets better,” said Bob Swan, chief financial officer of eBay, citing declines of traffic and repeat customers in the company’s online auction business. “Our ecosystem has simply been disrupted.”
The layoffs come in advance of a planned spinoff of PayPal, the company’s payments arm, set for later this year. Read more…