Tag Archives: #publicrelations

Does your media pitch make the grade?

What not to do when making a media pitch.  Check out what these “cool cats” have to say in this article by Austin Cross that appeared on MUCK RACK Daily.  Need help with your pitches?  Call us today.

Check out the full story here:

The 10 cats who are tired of getting bad pitches from PR pros

 

The 10 cats who are tired of getting bad pitches from PR pros

 Photo credit:  MUCK RACK

Whether you’ve been in journalism for a few years or a few decades, chances are you’ve received pitches from public relations representatives who seem to lack intuition, tact and general people skills.

Though serious pitch faux paws (see what I did there?) are far and few, every now and then a representative, believing themselves to be exceptional, will cross a few lines in an attempt to get their guest or message heard.   Read more

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Nestle Says it Will Remove Artificial Colors, Flavors from Chocolate

How do you take your chocolate?  With or without artificial colors and flavors?  Consumers will soon have that choice as Nestle commits to removing artificial colors and flavors from its chocolate candy.   Read all about it in this article that appeared in the Bulldog Reporter’s ‘Daily Dog. The article was written by Richard Carufel.   Read it here.   Will this move help or hurt this candy maker?  Please share your thoughts.

February 24, 2015

Sweet PR Move: Nestlé Commits to Removing Artificial Flavors and Colors from All Its Chocolate Candy Products

Brand Becomes First Major U.S. Candy Manufacturer to Make This Commitment

Food-industry marketing and PR have shifted dramatically over the last few years as healthy eating and organic food have become en vogue—and many food companies havecapitalized on that movement by doing overhauls on their own processes and ingredients. Candy maker Nestlé USA is attempting a similar move by announcing last week that it will be removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 brands, includingButterfinger, Nestlé Crunch and Baby Ruth candy bars, will be free of artificial flavors and dyes. Products will begin appearing on store shelves by mid-2015, and will be identified by a “No Artificial Flavors or Colors” claim on the packaging.

 

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Are You Ready to Handle a Crisis?

A crisis happens when you least expect it, which makes  having a plan in place critically important.  Take a look at some of the tips provided by Inc. in this article by Rhett Power.   Read the entire story here

If you need a crisis communications plan, call us at Healy Corp. and we’ll help get you ready for anything.  

8 Tips to Survive Any Crisis

How you handle the crisis will impact your company, your staff, and how the crisis is ultimately resolved.

 BY RHETT POWER

 

IMAGE: Getty Images

 

I remember the first time an attorney called with news of a pending lawsuit. My first reaction was anything but calm. It happens to everyone in business. No matter what type of business, we will all encounter a crisis. It comes out of nowhere: an accident, a breakdown, a lawsuit. The immediate panic is overwhelming, followed quickly by feelings of despair and helplessness. And a need to do something.

Before you respond, learn how to stay calm in a crisis. It can make all the difference in the outcome, no matter what the cause.

  1. Stop, look, and listen. Resist the temptation to react or retaliate. Take a few seconds to evaluate. You need to determine the full scope of the situation before proceeding. (Of course, a sudden or physical threat, such as a fire or a colleague’s heart attack, require immediate action.)
  2. Who, what, when, where, and how. Think like a news reporter: Get as much data as possible. Delegate responsibilities to get the job accomplished as quickly as possible. Depending on the crisis, a public announcement or response may be expected, so time is critical.

Read more

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Will Online Schools Take Over for Brick and Mortar?

Do you have your MBA?  If not, would you consider getting it online?  CNBC’s Stephanie Landsman takes a look at this growing trend and how it could affect the future of brick and mortar schools.  Read the story here

An MBA is just a click away. What that means for brick and mortar schools

See the video interview here.

Cultura RM/Gu | Getty Images

Cultura RM/Gu | Getty Images

More people are taking their education digital.That approach, which rips a page out of “The Jetsons,” may be making the grade, but it could ultimately come at a cost to sprawling university campuses.

Fueled by new technology and those hesitant to leave well-paying jobs to relocate in an unpredictable economy, more universities are offering traditional master of business administration (MBA) programs online. As it happens, the learning curve for them may not be as steep as you think.

Many of these schools are partnering up with companies such as 2U (TWOU), which provides cloud-based software to enhance the online learning experience. Live classes are conducted through webcams so students and teachers can interact.

“The horse has left the barn in terms of proving that online programs can more than match the rigor and educational experience of on-campus programs,” said CEO Chip Paucek, who co-founded 2U in 2008. “The company’s biggest challenge was the preconceived notions of online education, which were terrible.”

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Michael Bloomberg Shakes Up Newsroom Side of His Company

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Check out this article written by Ravi Somaiya

Some of the changes are small. He had struggled to find the paper towel dispensers, artfully hidden behind the mirrors in the company bathrooms, so he had them labeled with arrows. Emails between staff members are marked with the time the employee entered the office, a measure that has been reinstated since Mr. Bloomberg returned and that some suspect is intended to encourage employees to arrive earlier (or to shame them for arriving late). In a memo, he asked his staff members to make sure their security cards do not cover their name badges so that he can identify them more easily.

Some of the changes are big. The company’s chief executive, Daniel L. Doctoroff, stepped down last year after it became clear that Mr. Bloomberg wanted to make his own decisions. Late last year the founder and longtime head of the news operation, Matthew Winkler, was moved aside and given an honorary title. He was replaced by John Micklethwait, the editor of The Economist. Mr. Bloomberg oversaw the process. Mr. Winkler’s deputy, Laurie Hays, once seen as his heir apparent, left shortly afterward.  Read more…

 

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State of the Union Delivered by Tweets?

Members stayed warm and cuddly with a blanket and smartphones in the House chamber before President Obama's speech.  Credit Doug Mills/The New York Times

Members stayed warm and cuddly with a blanket and smartphones in the House chamber before President Obama’s speech. Credit Doug Mills/The New York Times

Did you tweet during the State of the Union?  Check out this story written by about who did. Fascinating…sign of the times.  

Members of Congress once had two primary means of responding to presidents while the yearly State of the Union address was delivered: stand and applaud, or sit on their hands and glare. Thanks to smartphones (or staff tucked away in offices with the passwords to official Twitter accounts), senators and representatives can now comment in real time to every word a president speaks. As they did in January 2014, the congressional audience wrote more than a thousand tweets during the approximately 65 minutes that President Obama spent delivering the State of the Union.

While some Democrats and Republicans may have been sitting next to one another as a bipartisan act, members on Twitter continued to talk past each other during the speech on a partisan basis. Members of Congress of opposite parties didn’t agree on much, but they did appear to become animated on Twitter during similar parts of the speech. House Republicans in particular reserved their strongest disagreement with the president over his veto threats as well as aspects of his economic vision, like the proposal for free community college tuition and his ideas for reforming taxation. During some of these moments in Mr. Obama’s address, Democrats amplified and expanded on the president’s message. Read more…

 

 

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World Economic Forum in Davos

Davos gives bankers and executives a chance to rub elbows and have informal meetings that often lead to deals down the road.Credit Fabrice Coffrini/Agence France-Presse — Getty Images

Davos gives bankers and executives a chance to rub elbows and have informal meetings that often lead to deals down the road.Credit Fabrice Coffrini/Agence France-Presse — Getty Images

Read about how bankers and executives use Davos as a meeting place for the World Economic Forum.  This article was written by David Gelles of The New York Times.

Even before deal makers descended on Davos, Switzerland, for the World Economic Forum, they were making an important decision: how to protect their feet from the elements.

‘‘What shoes to wear is one of the most important questions,’’ said Jeffrey Rosen, deputy chairman of Lazard. A regular at the forum, Mr. Rosen is well accustomed to the mix of unpredictable winter weather in the Alps, long walks from the Congress Center to various hotels, fancy dinners and casual meetings that makes zeroing in on footwear a particular challenge for attendees.

It might seem mundane. But comfort is important because, for investment bankers, the main reason for being at the snowy resort town this week is not to linger over presentations about artificial intelligence or to schmooze at the chalet soirees. The point is to meet up with clients and prospective clients. As many as their endurance will allow.  Read more…

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EBay to Cut 2,400 Jobs

EBay, which already announced it would spin off PayPal, is now considering options for its warehouse and logistics division. Credit Marcio Jose Sanchez/Associated Press

EBay, which already announced it would spin off PayPal, is now considering options for its warehouse and logistics division. Credit Marcio Jose Sanchez/Associated Press

The latest news from EBay as reported in today’s The New York Times.

EBay has made billions reinventing ways to sell items on the Internet. Now, in the face of declining growth, the company must reinvent itself once more.

Facing stiff competition and the declining growth of its auctions business, eBay announced a shake-up of the company on Wednesday, saying it planned to cut 2,400 positions, or 7 percent of its global work force.

“It’s going to get a little bit worse before it gets better,” said Bob Swan, chief financial officer of eBay, citing declines of traffic and repeat customers in the company’s online auction business. “Our ecosystem has simply been disrupted.”

The layoffs come in advance of a planned spinoff of PayPal, the company’s payments arm, set for later this year.  Read more…

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Measuring the Impact of Social Media on Your Business

Photo Credit:  Forbes

Photo Credit: Forbes

Need help with measuring the impact of social media on your business?  If so, here are some great tips from Christine Moorman of Forbes.

This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.

Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15% cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends.

Additionally, The CMO Survey asked marketing leaders to report on the metrics they are using to track and analyze their social media activities (see Table). The most common metric is “hits/visits/page views” which represents the beginning of the funnel—awareness—but is not very diagnostic of purchase.  Read more…

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A PR reality check

Dollar Photo; Deyan Georgiev

Dollar Photo; Deyan Georgiev

Very insightful article.  PR Reality Check: The Indispensable Role of Today’s Public Relations Pro — Read it here.
By Gerard Francis Corbett, APR, Fellow PRSA, Founder, Chair and CEO, Redphlag LLC

 

 

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