Tag Archives: #social

Shareaholic Report Makes Strong Case for Social

Check out the stats in this article.  It makes a strong case for Social Media.  This appeared in Marketing Land and was written by Martin Beck.  Have you built social into your marketing plan? Read the entire article here

Facebook Drives Nearly One-Fourth Of All Referral Traffic

Shareaholic report shows Facebook with a 10% increase in share of visits in Q4; Social media continues to drive more referrals than organic search.

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Looks like the big kid on the block is getting stronger.

Facebook, the overwhelming leader in social referral traffic, surged during the fourth quarter of 2014, and now drives nearly 25% of the web’s traffic, according to a report released today by social management firm Shareaholic.

Facebook’s total share of visits to Shareaholic’s network was 24.64% in December. That’s a slight slip from October and November, when the social network pushed past the 25% threshold, but its 2.27 percentage point since the third quarter is an impressive gain.  The total continues to dwarf its competitors.  Read more

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Tweets to Appear in Google Searches

Another reason to keep Tweeting.  Check out this article on a recent deal cut between Twitter and Google.  This article was reported by Bloomberg News and appeared on AdAge.com.  Get the entire article here.

 

Twitter Cuts Deal With Google To Let Tweets Appear In Searches

A Data Deal, Not An Ad One

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Credit: Daniel Acker/Bloomberg

Twitter has struck a deal with Googleto make its 140-character updates more searchable online.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading.  Read the rest here.

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