Tag Archives: #socialmedia

Are You Ready to Handle a Crisis?

A crisis happens when you least expect it, which makes  having a plan in place critically important.  Take a look at some of the tips provided by Inc. in this article by Rhett Power.   Read the entire story here

If you need a crisis communications plan, call us at Healy Corp. and we’ll help get you ready for anything.  

8 Tips to Survive Any Crisis

How you handle the crisis will impact your company, your staff, and how the crisis is ultimately resolved.

 BY RHETT POWER

 

IMAGE: Getty Images

 

I remember the first time an attorney called with news of a pending lawsuit. My first reaction was anything but calm. It happens to everyone in business. No matter what type of business, we will all encounter a crisis. It comes out of nowhere: an accident, a breakdown, a lawsuit. The immediate panic is overwhelming, followed quickly by feelings of despair and helplessness. And a need to do something.

Before you respond, learn how to stay calm in a crisis. It can make all the difference in the outcome, no matter what the cause.

  1. Stop, look, and listen. Resist the temptation to react or retaliate. Take a few seconds to evaluate. You need to determine the full scope of the situation before proceeding. (Of course, a sudden or physical threat, such as a fire or a colleague’s heart attack, require immediate action.)
  2. Who, what, when, where, and how. Think like a news reporter: Get as much data as possible. Delegate responsibilities to get the job accomplished as quickly as possible. Depending on the crisis, a public announcement or response may be expected, so time is critical.

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Will Online Schools Take Over for Brick and Mortar?

Do you have your MBA?  If not, would you consider getting it online?  CNBC’s Stephanie Landsman takes a look at this growing trend and how it could affect the future of brick and mortar schools.  Read the story here

An MBA is just a click away. What that means for brick and mortar schools

See the video interview here.

Cultura RM/Gu | Getty Images

Cultura RM/Gu | Getty Images

More people are taking their education digital.That approach, which rips a page out of “The Jetsons,” may be making the grade, but it could ultimately come at a cost to sprawling university campuses.

Fueled by new technology and those hesitant to leave well-paying jobs to relocate in an unpredictable economy, more universities are offering traditional master of business administration (MBA) programs online. As it happens, the learning curve for them may not be as steep as you think.

Many of these schools are partnering up with companies such as 2U (TWOU), which provides cloud-based software to enhance the online learning experience. Live classes are conducted through webcams so students and teachers can interact.

“The horse has left the barn in terms of proving that online programs can more than match the rigor and educational experience of on-campus programs,” said CEO Chip Paucek, who co-founded 2U in 2008. “The company’s biggest challenge was the preconceived notions of online education, which were terrible.”

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Corporate Reputation Rankings. How Did Your Favorites Fare?

Check out the Harris Poll’s new corporate reputation rankings.  How did your favorites fare? This article appeared in the Bulldog Reporter’s Daily ‘Dog.  The original source: PR Newswire; edited by Richard Carufel.  How much do studies like this one affect your buying decisions?  Read the article here.

February 9, 2015

New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple

Harris Poll’s 2015 Reputation Quotient Study Sees Apple and Google Slide

In the digital/social age, developing a great reputation has emerged as perhaps the most important PR measurement for brands–and according to the latest Harris poll reputation study, it’s not only the giant global brands that are being recognized for their reputation-boosting achievements. In fact, last year’s leader Amazonhas been edged out in the 2015 rankings for corporate reputation among the 100 most visible companies by Wegmans Food Markets, a Rochester, NY-based grocer with just 85 stores and a tenth of the retail giant’s revenues.

Meanwhile, ranking third on the list, Samsung outperformed all other technology companies, surging past Apple and Google, at No. 9 and No. 10 respectively—and achieving a near-reversal in position from 2012 when Apple was No. 1, Google was No. 2 and Samsung ranked 13th.  Read more here.

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Shareaholic Report Makes Strong Case for Social

Check out the stats in this article.  It makes a strong case for Social Media.  This appeared in Marketing Land and was written by Martin Beck.  Have you built social into your marketing plan? Read the entire article here

Facebook Drives Nearly One-Fourth Of All Referral Traffic

Shareaholic report shows Facebook with a 10% increase in share of visits in Q4; Social media continues to drive more referrals than organic search.

facebook-f-logo-fade-1920

Looks like the big kid on the block is getting stronger.

Facebook, the overwhelming leader in social referral traffic, surged during the fourth quarter of 2014, and now drives nearly 25% of the web’s traffic, according to a report released today by social management firm Shareaholic.

Facebook’s total share of visits to Shareaholic’s network was 24.64% in December. That’s a slight slip from October and November, when the social network pushed past the 25% threshold, but its 2.27 percentage point since the third quarter is an impressive gain.  The total continues to dwarf its competitors.  Read more

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Tweets to Appear in Google Searches

Another reason to keep Tweeting.  Check out this article on a recent deal cut between Twitter and Google.  This article was reported by Bloomberg News and appeared on AdAge.com.  Get the entire article here.

 

Twitter Cuts Deal With Google To Let Tweets Appear In Searches

A Data Deal, Not An Ad One

Published on

Credit: Daniel Acker/Bloomberg

Twitter has struck a deal with Googleto make its 140-character updates more searchable online.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading.  Read the rest here.

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Michael Bloomberg Shakes Up Newsroom Side of His Company

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Michael Bloomberg at the headquarters of Bloomberg Philanthropies in New York last April, after leaving office as mayor. Credit Ruth Fremson/The New York Times

Check out this article written by Ravi Somaiya

Some of the changes are small. He had struggled to find the paper towel dispensers, artfully hidden behind the mirrors in the company bathrooms, so he had them labeled with arrows. Emails between staff members are marked with the time the employee entered the office, a measure that has been reinstated since Mr. Bloomberg returned and that some suspect is intended to encourage employees to arrive earlier (or to shame them for arriving late). In a memo, he asked his staff members to make sure their security cards do not cover their name badges so that he can identify them more easily.

Some of the changes are big. The company’s chief executive, Daniel L. Doctoroff, stepped down last year after it became clear that Mr. Bloomberg wanted to make his own decisions. Late last year the founder and longtime head of the news operation, Matthew Winkler, was moved aside and given an honorary title. He was replaced by John Micklethwait, the editor of The Economist. Mr. Bloomberg oversaw the process. Mr. Winkler’s deputy, Laurie Hays, once seen as his heir apparent, left shortly afterward.  Read more…

 

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Best Twitter Ad Practices

Suitey, an online real estate brokerage based in Manhattan, aims its Twitter ads at people “in their early 30s that are working in New York City and have the disposable income to rent or buy here,” said its marketing manager, Austin Bradley.  Photo Credit:  The New York Times

Suitey, an online real estate brokerage based in Manhattan, aims its Twitter ads at people “in their early 30s that are working in New York City and have the disposable income to rent or buy here,” said its marketing manager, Austin Bradley. Photo Credit: The New York Times

Are you running ads on Twitter?  Check out these best practices as reported by EILENE ZIMMERMAN of The New York Times.

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies.

Since August, advertisers have started by choosing an objective, which can be followers, clicks, retweets, replies or being designated a “favorite” tweet. Or the goal can be measured by conversions — that is, taking an advertiser’s desired action, like producing a sale or a website visit, installing an app or generating a lead.

The pricing changed, too. Now Twitter charges advertisers only when their ads produce the objectives they have set, enabling small businesses to design their ads more purposefully. But some say this can make Twitter more expensive…Read more…

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Measuring the Impact of Social Media on Your Business

Photo Credit:  Forbes

Photo Credit: Forbes

Need help with measuring the impact of social media on your business?  If so, here are some great tips from Christine Moorman of Forbes.

This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.

Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15% cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends.

Additionally, The CMO Survey asked marketing leaders to report on the metrics they are using to track and analyze their social media activities (see Table). The most common metric is “hits/visits/page views” which represents the beginning of the funnel—awareness—but is not very diagnostic of purchase.  Read more…

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Traditional Media is Alive and Well

Photo credit: Shutterstock

Photo credit: Shutterstock

Give this a read to find out the pros and cons of traditional media in today’s world of content marketing.  Traditional media is alive and well.  See below: 

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.

In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part.  Read more…

 

 

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What this year’s Super Bowl advertisers will do to be seen

Source: Business Wire

Source: Business Wire

Super Bowl Marketing Insights: This Year’s Big Game Consumer-Viewing Habits Will Demand New Strategies for Brand Advertisers
Super Bowl ads…what strategies will marketers need to use this year?  Check out this article that ran in today’s edition of the Bulldog Reporter’s Daily ‘Dog.

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