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2015 Trends: Shift to Mobile Advertising, Cross Device Strategies and Native Formats Will Boost Return on Ad Spend for Marketers

Report Examines eCommerce Outlook from Webrooming to Mobile Shopping; Photo credit:  Daily 'Dog

Report Examines eCommerce Outlook from Webrooming to Mobile Shopping; Photo credit: Daily ‘Dog

Take a look at this article to find out the latest predictions for advertising and e-commerce in 2015.  The article, which appeared in the Bulldog Reporter’s Daily ‘Dog, examines a new report released by Criteo. 

Performance marketing technology company Criteo recently released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.

Criteo’s predictions, based on data insights from billions of online transactions, include:

  1. Enhancing cross-device capabilities will be a major focus as 58 percent of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts1
  2. Rapid growth in native advertising will be driven by programmatic buying
  3. Brick-and-mortar retailers will heavily focus on online strategies as webrooming and showrooming will have an increasing impact on sales
  4. Retailers will put a heavy emphasis on app re-engagement as 42 percent of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies  Read more

 

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