Big News for Mobile Advertising

If ever there was a sign that Mobile is the future, it’s yesterday’s announcement that Verizon has decided to purchase AOL.  If mobile isn’t yet part of your marketing strategy, it’s time to “mobilize” — and fast.  Healy Corp can help.  For the full story, written by Farhad Manjoo of the International New York Times, click here.  


Pedestrians in Midtown, communicating the modern way. CreditTodd Heisler/The New York Times

The future of nearly all media, and consequently the future of nearly all advertising, he said, is about our phones. “If there is one key to our journey to building the largest digital media platform in the world, it is mobile,” he wrote, by way of explaining why AOL, a company known for its news and entertainment sites and its dial-up subscribers, was merging with a cellphone carrier.

Mr. Armstrong ended his memo, which was otherwise puffed with jargon indecipherable to many outside the world of advertising and media, with a clear message that could double as the catchphrase of his entire industry: “Let’s mobilize.”

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