Check out the Harris Poll’s new corporate reputation rankings. How did your favorites fare? This article appeared in the Bulldog Reporter’s Daily ‘Dog. The original source: PR Newswire; edited by Richard Carufel. How much do studies like this one affect your buying decisions? Read the article here.
February 9, 2015
New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple
Harris Poll’s 2015 Reputation Quotient Study Sees Apple and Google Slide
In the digital/social age, developing a great reputation has emerged as perhaps the most important PR measurement for brands–and according to the latest Harris poll reputation study, it’s not only the giant global brands that are being recognized for their reputation-boosting achievements. In fact, last year’s leader Amazonhas been edged out in the 2015 rankings for corporate reputation among the 100 most visible companies by Wegmans Food Markets, a Rochester, NY-based grocer with just 85 stores and a tenth of the retail giant’s revenues.
Meanwhile, ranking third on the list, Samsung outperformed all other technology companies, surging past Apple and Google, at No. 9 and No. 10 respectively—and achieving a near-reversal in position from 2012 when Apple was No. 1, Google was No. 2 and Samsung ranked 13th. Read more here.