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Data-Driven Disconnect: Cultural Gaps Impede Companies’ Efforts to Harness Benefits of Data, New Global Study Reveals
CEOs’ Rosy View of Data Initiatives, and Barriers to Data Access, Hinder Success (Photo Credit: Bulldog Reporter)
A new global study sponsored by big data analytics and marketing applications companyTeradata Corp. has revealed an apparent disconnect between how chief executive officers see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.
“The survey is clear that organizations succeed when the data-driven vision and leadership are shared, and the benefits of data initiatives are consistently tracked, promoted and, most importantly, linked to corporate goals and business results,” said Chris Twogood, vice president of products and services marketing at Teradata, in a news release. Keep reading…