Tag Archives: #artificial
How do you take your chocolate? With or without artificial colors and flavors? Consumers will soon have that choice as Nestle commits to removing artificial colors and flavors from its chocolate candy. Read all about it in this article that appeared in the Bulldog Reporter’s ‘Daily Dog. The article was written by Richard Carufel. Read it here. Will this move help or hurt this candy maker? Please share your thoughts.
February 24, 2015
Sweet PR Move: Nestlé Commits to Removing Artificial Flavors and Colors from All Its Chocolate Candy Products
Brand Becomes First Major U.S. Candy Manufacturer to Make This Commitment
Food-industry marketing and PR have shifted dramatically over the last few years as healthy eating and organic food have become en vogue—and many food companies havecapitalized on that movement by doing overhauls on their own processes and ingredients. Candy maker Nestlé USA is attempting a similar move by announcing last week that it will be removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 brands, includingButterfinger, Nestlé Crunch and Baby Ruth candy bars, will be free of artificial flavors and dyes. Products will begin appearing on store shelves by mid-2015, and will be identified by a “No Artificial Flavors or Colors” claim on the packaging.