Tag Archives: #B2B

Are You Ready to Handle a Crisis?

A crisis happens when you least expect it, which makes  having a plan in place critically important.  Take a look at some of the tips provided by Inc. in this article by Rhett Power.   Read the entire story here

If you need a crisis communications plan, call us at Healy Corp. and we’ll help get you ready for anything.  

8 Tips to Survive Any Crisis

How you handle the crisis will impact your company, your staff, and how the crisis is ultimately resolved.



IMAGE: Getty Images


I remember the first time an attorney called with news of a pending lawsuit. My first reaction was anything but calm. It happens to everyone in business. No matter what type of business, we will all encounter a crisis. It comes out of nowhere: an accident, a breakdown, a lawsuit. The immediate panic is overwhelming, followed quickly by feelings of despair and helplessness. And a need to do something.

Before you respond, learn how to stay calm in a crisis. It can make all the difference in the outcome, no matter what the cause.

  1. Stop, look, and listen. Resist the temptation to react or retaliate. Take a few seconds to evaluate. You need to determine the full scope of the situation before proceeding. (Of course, a sudden or physical threat, such as a fire or a colleague’s heart attack, require immediate action.)
  2. Who, what, when, where, and how. Think like a news reporter: Get as much data as possible. Delegate responsibilities to get the job accomplished as quickly as possible. Depending on the crisis, a public announcement or response may be expected, so time is critical.

Read more

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Corporate Reputation Rankings. How Did Your Favorites Fare?

Check out the Harris Poll’s new corporate reputation rankings.  How did your favorites fare? This article appeared in the Bulldog Reporter’s Daily ‘Dog.  The original source: PR Newswire; edited by Richard Carufel.  How much do studies like this one affect your buying decisions?  Read the article here.

February 9, 2015

New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple

Harris Poll’s 2015 Reputation Quotient Study Sees Apple and Google Slide

In the digital/social age, developing a great reputation has emerged as perhaps the most important PR measurement for brands–and according to the latest Harris poll reputation study, it’s not only the giant global brands that are being recognized for their reputation-boosting achievements. In fact, last year’s leader Amazonhas been edged out in the 2015 rankings for corporate reputation among the 100 most visible companies by Wegmans Food Markets, a Rochester, NY-based grocer with just 85 stores and a tenth of the retail giant’s revenues.

Meanwhile, ranking third on the list, Samsung outperformed all other technology companies, surging past Apple and Google, at No. 9 and No. 10 respectively—and achieving a near-reversal in position from 2012 when Apple was No. 1, Google was No. 2 and Samsung ranked 13th.  Read more here.

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Retail PR Insights from IBM Study

Photo credit:  Bulldog Reporter's The Daily 'Dog

Photo credit: Bulldog Reporter’s The Daily ‘Dog

Take a look at the Bulldog Reporter’s Daily Dog and the PR insights it sees from IBM’s recent consumer study.  IBM is a Healy Corp Client.  See the article here

Study Highlights Potential for Better Retail Experiences

A new IBM study has found that, while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behavior lags behind. The findings, indicating that consumer expectations are not being met, identify clear opportunities for retailers to close the gap and create new loyalty.

The IBM Institute for Business Value study analyzed four years of survey data from over 110,000 consumers in 19 countries. It found that consumers are now very comfortable with combining digital and physical elements in their buying process. However, while IBM’s study found that 43 percent of consumers said they prefer to shop online, only 29 percent actually made their last purchase online. In some product categories such as youth apparel or home decor, there is a nearly 20 point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories—signaling that retailers have an opportunity to better meet consumer expectations online.  Read more…


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What this year’s Super Bowl advertisers will do to be seen

Source: Business Wire

Source: Business Wire

Super Bowl Marketing Insights: This Year’s Big Game Consumer-Viewing Habits Will Demand New Strategies for Brand Advertisers
Super Bowl ads…what strategies will marketers need to use this year?  Check out this article that ran in today’s edition of the Bulldog Reporter’s Daily ‘Dog.

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Still Mastering Facebook. Do I Really Need to Learn Snapchat?

royce leather

Do you know which platforms you need? Andrew Royce Bauer of Royce Leather, in his family company’s warehouse in Secaucus, N.J. Credit Dave Sanders for The New York Times

Do you know which platforms are right for you?  Take a look at this New York Times article written by Ian Mount.


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A Daily Digest of Numbers in the News

Check out this blog post!  Some interesting numbers in the news uncovered by fivethirtyeight.com.

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Never enough time?

Photo Credit to MH Jeeves; appeared in The Economist

Check out this article that appeared in The Economist.  It’s titled, “In search of lost time.  Why is everyone so busy.”  Give it a read.  It’s worth your time!



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Best Branded Content in 2014 — Joe Lazauskus’ Picks

Check out what Contently’s Joe Lazauskus picks as the Top 10 examples of Best Branded Content in 2014.  See his picks here.  Click here to see one of our favorites…



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Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

Are you using social media to build connections and promote your business? Check out this article posted on Social Media Today.  The article was written by Irfan Ahmed.

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Where do your customers get their news and information?

This post, which appeared on {GROW}, a blog by Mark Schaefer, was created by IBM for Midsize Business.  It contains some great insight on the importance of truly knowing your customers and audience.  They might just surprise you.  Check it out!


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