Tag Archives: #bestpractices
Are you running ads on Twitter? Check out these best practices as reported by EILENE ZIMMERMAN of The New York Times.
More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies.
Since August, advertisers have started by choosing an objective, which can be followers, clicks, retweets, replies or being designated a “favorite” tweet. Or the goal can be measured by conversions — that is, taking an advertiser’s desired action, like producing a sale or a website visit, installing an app or generating a lead.
The pricing changed, too. Now Twitter charges advertisers only when their ads produce the objectives they have set, enabling small businesses to design their ads more purposefully. But some say this can make Twitter more expensive…Read more…
How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.
In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part. Read more…