This is incredibly important. Make sure you are working with a seasoned PR pro who knows what the news media wants and has a proven record of delivering it. Check out this article that ran in the Bulldog Reporter’s Daily ‘Dog. It’s titled, “Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories.”
Journalists Are Likely to Ignore a Pitch that Contains No Graphics
According to a recent survey, an overwhelming number of journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration. The survey, conducted by content distribution and tracking platform ISEBOX.com, revealed that journalists are having to work harder and produce more in order to make a living—but their needs are not being met by most PR professionals or technology solutions.
According to the newly released survey of North American journalists and media professionals, 68% of journalists feel that their job has become more difficult in the last 5 years—which is in stark contrast to the recent technology advancements that were intended to accelerate workflows. Of these new technologies, few have been developed to facilitate mass distribution of content in a way that is easily accessible and centralized for media professionals—resulting in scattered and often inaccessible story-related content. Read more...